Recently I have joined Readdle, a mobile app development company that creates cool productivity app. In the previous posts I’ve already mentioned how Readdle’s apps got to be featured by the App Store numerous times.
Recently our marketing director Denys Zhadanov has been working hard on this latest marketing campaign, which turned out to be very successful. Now he has counted the number of daily downloads by country and revealed what it took us to get to the top Apple’s charts.
The marketing campaign was aimed at our app Printer Pro for iPhone, which lets you print from your iPhone to a wireless or USB printer. It’s regular price is $3.99, however, dropping the price to a free app helped us to skyrocket the to #1 on the free apps charts in many countries.
“Odesa has it’s own pace of life. We don’t really care about anybody else. We value good stuff. We enjoy the sea, the Sun and good food. Actually, Odesa is something like San Francisco in America. It’s not like any other city,” said my future boss, Odesa native.
In two weeks I moved to Odesa.
A famous saying “Once a loser, always a lose” actually works to the contrary with Apple. Once you get noticed by Apple, you pretty much have the world by the tail. Of course, there is lots of hard work ahead to live up to the standards after the first big hit. But now let’s see how one can get on Apple’s radar in the first place. In this post I’ve covered three main areas mobile entrepreneurs should focus on:
- How to impress Apple’s editorial board
- Spread word of mouth
- Creating buzz
You can check out the whole post at Stanfy blog. My colleague, Denys Zhadanov, our Marketing Director at Readdle, also spiced it up with a cool insider tip:
Don’t just wait, be smart about it. Launching Facebook ads targeted at San Francisco and Silicon Valley, you can get more attention to your product and gain visibility aiming at Apple’s employees.
Check out more posts on How to Make a Killer Product and Why Even Bother About Getting Featured on App Store.
Since the very beginning, App Store, as well as many things related to Apple, has been surrounded with the cloud of mystery. How to distinguish your app among a million of other apps? How to win big in the App Store? How to get noticed and featured by Apple? Answers to this questions I’ve shared in a series of posts at Stanfy blog.
You’d be surprised but there are many companies who get featured by Apple accidentally, get extremely happy, however, have no clue of how this happened. On the flip side, there are companies that persistently work towards this goal, hence have been featured multiple times by Apple. For instance, Readdle‘s products such as Documents, PDF Expert 5, Scanner Pro have been consistently featured among TOP apps in productivity category and App of the Week. Later on Denys Zhadanov, Readdle’s Marketing Director, has also shared Readdle’s experience in his blog.
Here is the winning formula for the App Store: Get on Apple’s Radar+Make a Killer Product