Recently, I attended SaaStr Annual 2018 claimed to be the biggest SaaS event on the planet Earth. With over 10k participants and three days full of sessions it might as well be. It was rather crowded, to be honest, but some of the sessions were really inspiring.
I tried to summarize some highlights on culture, product and success for SaaS businesses in a brief presentation saastr_2018Some of my personal notes below 😉
Recently I have joined Readdle, a mobile app development company that creates cool productivity app. In the previous posts I’ve already mentioned how Readdle’s apps got to be featured by the App Store numerous times.
Recently our marketing director Denys Zhadanov has been working hard on this latest marketing campaign, which turned out to be very successful. Now he has counted the number of daily downloads by country and revealed what it took us to get to the top Apple’s charts.
The marketing campaign was aimed at our app Printer Pro for iPhone, which lets you print from your iPhone to a wireless or USB printer. It’s regular price is $3.99, however, dropping the price to a free app helped us to skyrocket the to #1 on the free apps charts in many countries.
A famous saying “Once a loser, always a lose” actually works to the contrary with Apple. Once you get noticed by Apple, you pretty much have the world by the tail. Of course, there is lots of hard work ahead to live up to the standards after the first big hit. But now let’s see how one can get on Apple’s radar in the first place. In this post I’ve covered three main areas mobile entrepreneurs should focus on:
How to impress Apple’s editorial board
Spread word of mouth
You can check out the whole post at Stanfy blog. My colleague, Denys Zhadanov, our Marketing Director at Readdle, also spiced it up with a cool insider tip:
Don’t just wait, be smart about it. Launching Facebook ads targeted at San Francisco and Silicon Valley, you can get more attention to your product and gain visibility aiming at Apple’s employees.
We all know that great marketing starts with a great product. In the recent post on Stanfy blog I elaborated on what it takes to make an awesome product. Turns out the product’s “awesomeness” can be viewed from different standpoints.
Users feel a product through user experience which is accurate problem solving, stable performance and impressive design. On the flip side, Apple doesn’t have an exact set of criteria to evaluate apps, however, they strongly appreciate following the latest design trends and employing Apple’s technological advancements. Sam Vernette, the Founder of Transit app, which has been featured by Apple many times, says that being featured helped them to get 100,000 weekly active customers without doing any paid marketing. He also stated:
“It’s more important to keep your app up-to-date with the latest OS rather than worrying too much about supporting older versions. With Transit we pay more attention to refreshing the app for the latest technology rather than spending too much time redesigning for older versions”. Sam Vernette, the Founder of Transit
This analysis is followed by a brief summary of a short video “Ingredients of a Great App” by John Geleynse, Director of Technology Evangelism at Apple. In his speech John crystalizes the 8 characteristics of a truly great app. The video is very informative and inspiring too!
Since the very beginning, App Store, as well as many things related to Apple, has been surrounded with the cloud of mystery. How to distinguish your app among a million of other apps? How to win big in the App Store? How to get noticed and featured by Apple? Answers to this questions I’ve shared in a series of posts at Stanfy blog.
You’d be surprised but there are many companies who get featured by Apple accidentally, get extremely happy, however, have no clue of how this happened. On the flip side, there are companies that persistently work towards this goal, hence have been featured multiple times by Apple. For instance, Readdle‘s products such as Documents, PDF Expert 5, Scanner Pro have been consistently featured among TOP apps in productivity category and App of the Week. Later on Denys Zhadanov, Readdle’s Marketing Director, has also shared Readdle’s experience in his blog.