If you are into mobile, you are probably thinking about a smart watch as well. After smartphones, smart watches and smart bands are leading the way in tech world being the most popular wearable devices sold, with Pebble being #1 choice among smart bands for consumers.
“How Pebble got to the top and what are the current smart watch trends out there” was actually the topic of my post for Stanfy blog, who recently, by the way, dived into smart watch app development.
The article got also published at the Best Smart Watch Compared which was a really nice surprise. So, should I get Pebble as well?
Recently I have joined Readdle, a mobile app development company that creates cool productivity app. In the previous posts I’ve already mentioned how Readdle’s apps got to be featured by the App Store numerous times.
Recently our marketing director Denys Zhadanov has been working hard on this latest marketing campaign, which turned out to be very successful. Now he has counted the number of daily downloads by country and revealed what it took us to get to the top Apple’s charts.
The marketing campaign was aimed at our app Printer Pro for iPhone, which lets you print from your iPhone to a wireless or USB printer. It’s regular price is $3.99, however, dropping the price to a free app helped us to skyrocket the to #1 on the free apps charts in many countries.
With Stanfy we’ve been in the mobile business for over 4 years now. During this time we’ve seen lots of trends rise and fall, both on the market and in people’s heads. Among the highlights are – greater emphasis on value and better user experience, a clear separation of smartphone and tablet audiences and products for them, and most of all – mobile first. Nevertheless, Android still goes second! Either an established company or a startup which tests their idea with an MVP, business owners start with iPhone, sometimes iPad, and only then comes Android.
Since the very beginning, App Store, as well as many things related to Apple, has been surrounded with the cloud of mystery. How to distinguish your app among a million of other apps? How to win big in the App Store? How to get noticed and featured by Apple? Answers to this questions I’ve shared in a series of posts at Stanfy blog.
You’d be surprised but there are many companies who get featured by Apple accidentally, get extremely happy, however, have no clue of how this happened. On the flip side, there are companies that persistently work towards this goal, hence have been featured multiple times by Apple. For instance, Readdle‘s products such as Documents, PDF Expert 5, Scanner Pro have been consistently featured among TOP apps in productivity category and App of the Week. Later on Denys Zhadanov, Readdle’s Marketing Director, has also shared Readdle’s experience in his blog.
Here is the winning formula for the App Store: Get on Apple’s Radar+Make a Killer Product