Mobile first, Android second

With Stanfy we’ve been in the mobile business for over 4 years now. During this time we’ve seen lots of trends rise and fall, both on the market and in people’s heads. Among the highlights are – greater emphasis on value and better user experience, a clear separation of smartphone and tablet audiences and products for them, and most of all – mobile first. Nevertheless, Android still goes second! Either an established company or a startup which tests their idea with an MVP, business owners start with iPhone, sometimes iPad, and only then comes Android.

Of course, there are some complications one might face with Android: device fragmentation is crazy, overall app market is less mature, and people are spending more money on iOS apps. So, why even bother?

I must say that these days, Android is the world’s most popular mobile platform – over the past year Android-based smartphone shipments rose by over 300%, and at the moment Android has grabbed more than half of the smartphone market. Tablets are catching up at light speed. “Almost half-a-billion Android smartphones were shipped in total worldwide during 2012,” the firm’s executive director Neil Mawston from Strategy Analytics said in a statement. “Android is clearly the undisputed volume leader of the smartphone industry at the present time.” 

More and more people are ready to spend more and more money on their Android phones. In 2012 Android’s numbers have jumped to 19% of users having over 20 paid apps and no paid apps down to 6%. iOS has dropped dramatically down to 26% with the rate of no apps growing at the same time.

The quality of apps on the platform has definitely improved. Plus, many developers are pricing their apps at lower introductory price points to get you into the game, where they then sell you additional features through in-app purchases. By the end of this current year, 1.4 billion smartphones will be in use: 798 million of them will run Android, 294 million will run Apple’s iOS, and 45 million will run Windows Phone, according to

Every day more than one million users power up their Android devices – and start looking for new apps. It’s high time to go Android!


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